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MILWAUKEE 




BRIGHT 
SPOT 



A MARVEL OF INDUSTRIAL 
GREATNESS. 

AN ACKNOWLEDGED 
CONVENTION CENTER. 



A R£AL SUMMER RESORT. 



300,000 PfiOSPEDOUS AND 
CONTENTED INHABITANTS. 






With the Compliments ol 



MILWAUKEE 



BRIGHT 



Published by the 

CITIZENS' BUSINESS LEAGUE.^^; | 

Compiled by R. B. WATROUS, 

Secretary. 

Press of Evening Wisconsin Co. 

Engravings by Hammersmith Engraving Co. 

Photographs by Joseph Brown. 



OFFICE OF 

Citizens' Business League 



SUITE 40 
SENTINEL BUILDING 



ri;.\V,'; 



C27 




MILWAUKEE CITY HALL. 



MARVELOUS IN ACfflEVEMENT. 




lILWAUKEE, the metropolis of the 
State of Wisconsin, is a wonderful 
combination of all the conditions 
and elements that go to make a 
city alike great as an industrial 
and commercial center, healthful 
as a permanent abiding place, and 
attractive to those in search of 
recreation and pleasure. 

Endowed by nature with the 
choicest of situations, Milwaukee 
has, from time immemorial, been 
the delight of people of every class 
as a home center — from the red 
man who camped on the beautiful 
wooded bluffs overlooking the blue 
waters of grand old Lake Michigan 
to the the man of affairs of the 
twentieth century who looks out 
upon the same beautiful vista, but 
from palatial residences erected on 
the same bluffs. 
With the western march of civilization, early 
settlers were quick to discover in Milwaukee a site 
destined to become foremost among cities. Mar- 
quette visited the natives here in 1673. After him 
came trappers and explorers. Here Solomon Juneau, 
the fearless, tactful Indian trader, first established 
a village which needed only the start to thrive and 
grow at a marvelous rate. Since those early days, 
Milwaukee has had an existence of more than fifty 
years as a chartered city, has attained a population 
of 300,000 people, become one of the most pros- 
perous manufacturing centers in the world, and set 
a pace for rapid and substantial progress that is 
fast out-distancing neighboring communities. 

The conditions that have made Milwaukee famous 
as a beautiful city have contributed to its marvelous 
achievements in commerce and productive industries. 
Milwaukee bay is a natural harbor for the largest 
craft afloat. Coursing through the city and dividing 
it into three great divisions are the Milwaukee, the 
Menomonee and the Kinnickinnic Rivers, which afford 
miles of the finest dockage to be found at any port 
along the great lakes. These rivers secure to Mil- 
waukee invaluable marine transportation facilities 
which inland cities and other less favored lake ports 
must always be denied. 




WELLS BUILDING. 
HOME OF MILWAUKEE ATHLETIC CLUB. 



ACKNOWLEDGED CONVENTION CENTRE. 

^■■■^ILWAUKEE is the "Bright Spot" con- 
I iLJf I vention city of all America. It enjoys 
I iTJl I a fame as a convention center second 
hhmhI to no other in the world. Milwaukee 
is the Mecca of hundreds of thousands of convention 
visitors annually. From the dawn of each new year 
until its close, conventions — National and State, great 
and small — follow in close succession in Milwaukee. 
There i? hardly a week in the year when special 
railroad rates are not effective to Milwaukee from 
various parts of the country, because of the meeting 
here of various national organizations. In the sum- 
mer months, the hey-dey of excursionists, conven- 
tions assemble here in such close order that it fre- 
quently happens that there are from three to four 
organizations, separate and distinct, meeting here 
at the same time. And there is room and a greet- 
ing for all of them. Never is there a diminution of 
the welcome to every guest within the city's gates, 
from the formal presentation of its keys by the 
municipality to that of its humblest citizen. 

All things have combined to secure for Milwau- 
kee its unparalleled reputation in respect to conven- 
tions. Dame Nature predestined this as a rendez- 
vous for pleasure-seekers and has showered us with 
her bounty in beauty of location and environment, 
in the delightfulness of our climate and the health- 
giving qualities of the soil and atmosphere. Enter- 
prise, energy and capital took up the work so well 
begun and has created a city of handsome streets 
and residences; a galaxy of parks; artistic and 
stately public buildings, including federal, city and 
county structures; an art gallery; a public library 
and museum, and countless private institutions, all 
of which help to give Milwaukee a reputation for 
the things that contribute to enduring greatness in 
business, in education, in aesthetics, in civic stability 
and in home building. 

As a bidder for conventions, Milwaukee is par- 
ticularly favored in those indispensable requirements 
of central location, easy access and hotel accommo- 
dations. In all these respects Milwaukee has no 
superiors, or even peers. Situated in the heart of 
the continent, with unequaled rail and water trans- 
portation facilities, it has been demonstrated count- 
less times that Milwaukee conventions are always 
banner conventions in point of attendance. No 



hotels, collectively or individually, have a better 
reputation for the reception and care of large num- 
bers of visitors than those of Milwaukee. They are 
many in number, exquisite in their appointments, 
unexcelled in their cuisine, and managed with par- 
ticular reference to the greatest comfort and pleas- 
ure of the largest number of guests. Complaints 
of extortion, crowding and ill-treatment are never 
made concerning Milwaukee hotels. 







INDUSTRIAL EXPOSITION. — CONVENTION HALL. 




GLIMPSE OF PROSPECT AVENUE. 



A REAL SUMMER RESORT. 



l^^^^'iHERE are summer resorts and summer 
I ^¥^ I resorts. Milwaukee is the real kind. A 

LLI 



place where all the delights of a close 
contact with nature in all its varied 
charms is possible, where the temperature ensures 
rest and exhilaration with none of the fearful ex- 
tremes that characterize the southern states from 
which so many summer tourists come. With these 
great advantages is the additional one of the "com- 
forts of home," such as only the great hotels of a 
city can provide. Equipped as Milwaukee is with 
every necessary adjunct of a summer resort, the 
claim is well made that here, of all places in America, 
is the place to come for summer recreation. 




MAIN BUILDING NATIONAL SOLDIERS' HOME. 

Of our climate, which really constitutes the 
great consideration with visitors from the over- 
heated portions of the country, we have the United 
States Weather Bureau to cite the facts. 

Dr. W. M. Wilson, Section Director of the Bureau 
for Milwaukee, tells the story as it is. 




DR. WILSON ON MILWAUKEE 
WEATHER. 

i*^'''^^ATURE has allowed to no one place a 
I i%J I ^^^^P^^y ^^ i^^^l weather the year 
[ 1^ I round. Everywhere, some part of the 
"■■^J year, is either too hot or too cold; too 
dry or too wet ; too changeable or too lacking in 
variety. The climate of Milwaukee is no exception 
to this rule; but whatever may be said about the 
winter weather, all who have been so fortunate as 
to spend a summer on the shore of Lake Michigan, 
will agree that there are few other places where so 
much actual comfort can be gotten out of the same 
amount of weather in the same length of time as 
right here in the Cream City. 

It is true that in the early spring, when the ice 
is on the lake, the easterly winds are a little trying, 
but when summer is fairly on and the inland cities 
begin to bake and sizzle and fry, and their shirt 
fronts grow flabby and their collars wilt under a tem- 
perature of 95° to 100° in the shade, Milwaukee dons 
her starched linen, sits on the lake front and fairly 
revels in the cooling breezes from old Michigan. 

Those breezes which contribute such comfort in 
the heat of the day also ensure cool and refreshing 
nights such as are not enjoyed at points distant from 
the lake. It is no wonder that, living under such 
favorable climatic conditions, Milwaukee is known 
for its low percentage of deaths. 










^.y-^^ 



MILWAUKEE YACHT CLUB. 



WHY MILWAUKEE IS COOL 
IN SUMMER. 

Milwaukee Is located on the west sKore of Lake 
Michigan, and when the wind blows from any east- 
erly point it brings the air directly from the lake, 
which in summer is always cooler than the land. 
The delightful, invigorating freshness of this lake 
breeze must be experienced to be fully appreciated. 
Clear, pleasant and cool weather also prevails in 
Milwaukee when the winds come from the west and 
northwest, for these are the clearing-up directions 
and bring down the cooler air from the more north- 
erly latitudes. 

There is then only one direction from which hot 
weather may be expected at Milwaukee, viz., the 
southwest, and the heat of this southwest wind is 
tempered somewhat by mixing with the cooler air 
as it moves northward. As the southw^est wind is 
due to the passage of a storm center along the 
Canadian border, and as these storm centers move 
rapidly, thus causing the direction of the wind to 
change, it is a rare thing for the wind to blow con- 
tinuously from the southwest more than a few hours 
at a time. 

For the month of May the wind blows from the 
cool directions 81% of the time ; June 80%; July, 
77%; August, 73% and September, 67%. 

EXTREMES, NOT AVERAGES, THE 
IMPORTANT THING. 

Two weeks of extremely hot weather will fre- 
quently spoil the most elaborately planned outing, 
and therefore the most important thing to consider 
when looking for a place for a summer residence or 
an outing is not so much the average temperature, 
so it be somewhere between 60° and 70°, as to the 
liability of encountering one of those terrific hot 
spells like July, 1901, which makes one wish he had 
stayed at home. 

The following little table, taken from the records 
of the U. S. Weather Bureau, shows the kind of 
weather experienced in Milwaukee during the hot 
wave of July, 1901, as compared with other cities, 
and may fairly be taken to represent the conditions 
that nearly always prevail under similar circum- 
stances. 




FROM LAYTON ART GALLERY. 



Daily Maximum Temperatures, July 10th 
TO 25th, 1901. 



July. 


10. 


11. 


12. 


13. 


U. 


15. 


16. 


17. 


18. 


19. 


20. 


21. 


22. 


23. 


24. 


25. 


Milwaukee.. 


87 


78 


77 


81 


81 


82 


88 


89 


83 


81 


100 


90 


85 


79 


84 


78 


Kansas City 


101 


102 104 


99 


102 


102 


101 


100 


99 


100 


103 


104 


106 


103 


106 


100 


Saint Louis. 


104 


104 102 


96 


89 


97 


97 


100 


98 


98 


101 


106 


107 


106 


107 99 


Des Moines.. 


101 1 100! 102 


102 


99 


100 


9V 


98 


94 


98 


103 


104 


99 


100 


107 101 


Cincinnati .. 


93 i 100 88 


89 


90 


96 


97 


9ii 


90 


9(t 


94 


100 


105 


95 


100 94 


Minneapolis 


81 86 90 


98 


98 


92 


92 


92 


89 


96 


102 


95 


95 


101 


101 86 



It will be noted that during this period the tem- 
perature at Milwaukee did not exceed 90° except 
on one day, the 20th, when it reached 100°. On 
that day the wind came fairly from the southwest, 
bringing with it the heated air from the south- 
western states, and the mercury climbed steadily till 
about two P. M., when the wind shifted and the 
temperature fell rapidly to 72° by 7 P. M. The 
evening was cool and pleasant. This is practically 
the history of every hot day in Milwaukee. 




GRAND AVENUE BOULEVARD. 



With a southwest wind the temperature rises, 
but a change in direction brings the cooler weather, 
which we only appreciate the more from having 
had a taste of the hot. Just twice has the tem- 
perature reached 100° at Milwaukee in the past 31 
years, so that the possibility of encountering a hot 
day in the Cream City is exceedingly limited. There 
may be other places which have an equally fine 
summer climate, but for genuine comfort and health- 
fulness the summer climate of Milwaukee is not 
excelled. 



TRANSPORTATION FACILITIES. 

^^■■■^ILWAUKEE is easy of access from all 
I iLJf I points of the North American conti- 
I r^* I nent via leading railroad trunk lines 
^^■^hI and their connections, and also the 
leading steamship lines of the great lakes. 

Milwaukee is the legal home, and one of the prin- 
cipal points on the great system of the Chicago, 
Milwaukee and St. Paul Railway. From Milwaukee 
as a center extend many of its branches tapping the 
gateways to the east, south, southwest and north- 
west. Its diverging routes out of Milwaukee reach 
the leading resorts in and about the city. 

The Chicago and Northwestern, another of the 
famous railway systems of America, claims Milwau- 
kee as one of its leading freight and passenger 





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CHICAGO, MILWAUKEE & ST. PAUL R. R. STATION. 

traffic centers. From its beautiful station on the 
lake shore go out daily trains to all parts of the 
west, northwest and south, connecting with the 
trunk lines to points throughout all America. 

The Wisconsin Central Railroad is a distinctly 
Milwaukee and Wisconsin system, with southern 
termini at Milwaukee and Chicago, 111. It pene- 
trates the east, central and northern parts of the 
state, with main lines extending to St. Paul and 
Minneapolis, Minn., and to Ashland, Wis., with 
branch lines tapping the great iron mining districts 



of Northern Wisconsin. Along the Wisconsin 
Central system are many summer resorts that at- 
tract thousands of summer tourists who pass 
through Milwaukee en route to them. 

Milwaukee is the western terminus of the Pere 
Marquette line, which is known as the Michigan 
Railroad, and is a recent consolidation of the 
Flint and Pere Marquette, the Chicago & West 
Michigan, the Detroit, Grand Rapids and Western, 
and the Saginaw, Tuscola and Huron railroads, 
traversing Michigan at all points north, south, east 
and west. Between Milwaukee and Ludington, the 
Pere Marquette Railroad maintains a daily service 
of passenger and freight steamxers the year around; 
and during the summer season, daily service between 




CHICAGO & NORTHWESTERN RY. STATION. 
FACING LAKE AND JUNEAU PARK. 

Milwaukee and Ottawa Beach, both routes operating 
in connection with the rail service leading to Detroit, 
Toledo, Port Huron and all points east. 

The Goodrich Transportation Company operates 
a palatial line of steamers along the west shores of 
Lake Michigan, from Chicago and Milwaukee north, 
by way of Manitowoc, Green Bay, Marinette, Glad- 
stone, and as far north as Mackinac. The summer 
excursion business of the Goodrich system attains 
great proportions, daily excursion boats being run 
in both directions between Chicago and Milwaukee, 
including the famous "Whaleback" Christopher 
Columbus, the Virginia, and a fleet of other beauti- 
ful and substantial boats. 



of Northern Wisconsin. Along the Wisconsin 
Central system are many summer resorts that at- 
tract thousands of summer tourists who pass 
through Milwaukee en route to them. 

Milwaukee is the western terminus of the Pere 
Marquette line, which is known as the Michigan 
Railroad, and is a recent consolidation of the 
Flint and Pere Marquette, the Chicago & West 
Michigan, the Detroit, Grand Rapids and Western, 
and the Saginaw, Tuscola and Huron railroads, 
traversing Michigan at all points north, south, east 
and west. Between Milwaukee and Ludington, the 
Pere Marquette Railroad maintains a daily service 
of passenger and freight steamers the year around; 
and during the summer season, daily service between 



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CHICAGO & NORTHWESTERN RY. STATION. 
FACING LAKE AND JUNEAU PARK. 

Milwaukee and Ottawa Beach, both routes operating 
in connection with the rail service leading to Detroit, 
Toledo, Port Huron and all points east. 

The Goodrich Transportation Company operates 
a palatial line of steamers along the west shores of 
Lake Michigan, from Chicago and Milwaukee north, 
by way of Manitowoc, Green Bay, Marinette, Glad- 
stone, and as far north as Mackinac. The summer 
excursion business of the Goodrich system attains 
great proportions, daily excursion boats being run 
in both directions between Chicago and Milwaukee, 
including the famous "Whaleback" Christopher 
Columbus, the Virginia, and a fleet of other beauti- 
ful and substantial boats. 




GROUP OF MILWAUKEE HOMES. 



The Barry Line of Steamers operates between 
Chicago, Racine, Milwaukee and points north along 
the lake shore. 

The Crosby Line of Steamers operates two 
steamers in the daily service between Milwaukee, 
Grand Haven and Muskegon, Michigan, in connec- 
tion with the Grand Trunk Railway system, which 
reaches all points east. 

The Northern Steamship Company has included 
Milwaukee in its summer route from Buffalo to 
Chicago, and twice each week the palatial steamers 
"Northwest" and "Northland" stop at this point with 
passengers up and down the great lakes. 



S S. "NORTHWEST." 

The Lake Michigan and Lake Superior Transpor- 
tation Co. operates passenger steamers, leaving 
Milwaukee every Thursday during the summer for 
St. Ignace, Mackinac, Sault Ste. Marie and other 
northern resorts. 

The South Haven Co. has a daily line of steamers 
from Milwaukee to South Haven, running in connec- 
tion with the Michigan Central Railroad to points 
east and south. 

In addition to these transportation companies, 
all of which do an immense passenger as well as 
freight business, the great trunk lines of the east, 
such as the New York Central, Erie, Lehigh Valley, 
Lackawanna, Pennsylvania, Baltimore and Ohio, 
Canada-Atlantic railroads, own and operate immense 
fleets of steamers which make Milwaukee one of 
their important western ports. As a result of the 
excellent harbor and shipping facilities, Milwaukee 
has become one of the greatest coal distributing 
centers of the central and western states. 

There are many theatres, summer gardens and 
similar amusement resorts that help delightfully to 
while idle hours away. 




GROUP OF PUBLIC STATUES. 



POINTS OF INTEREST. 

mT would be impossible to enumerate all 
the points of interest in and about Mil- 
waukee which are pleasing and instruc- 
tive to visitors. They are of easy access 
from the down-town districts and many of them 
within walking distance from the hotels. A mention 
of a few will suggest others. 

Parks are always favorite spots. Milwaukee 
has them — many in number, all of them the choicest 
of nature's breathing places. While the park sys- 
tem of Milwaukee is not yet in its teens in years, 
it rivals that of cities twice its age. The policy 
has been to provide for the people many small 
parks, in all parts of the city, rather than a few 
which would of necessity be remote from certain 
sections and enjoyed by only the chosen few. 
First and foremost is Lake Park, to the north of 
the city, occupying a mile stretch of the high bluffs 
overlooking the lake and approached by a boulevard 
from the center of the business district, adorned 
with foliage such as is seldom seen in great cities 
and remarkable for the number of palatial resi- 
dences that face it. Other parks are Riverside, 
Washington, Sherman, Mitchell, Kosciusko and 
Humboldt. In addition to these are many little 
ward parks, gems of their kind. Both railway sta- 
tions in Milwaukee face parks of this character. 

The National Home for Dependent Soldiers and 
Sailors is famous as one of the most beautiful and 
best conducted institutions of its kind in the United 
States and is reached by a twenty-minute ride by 
two lines of street railway. 

The Layton Art Gallery, given to the city with 
a permanent endowment by Frederick Layton, is 
recognized as one of the choicest art repositories 
in the country. It is of Thomsonian Greek archi- 
tecture and contains nearly two hundred rare paint- 
ings, mostly modern, besides many beautiful pieces 
in marble. Art lovers find much of particular 
interest in the Layton Art Gallery. 



**•' 




iniiiliriiiiiiiiiiii^ 

SCENES FROM PARKS. 



The Public Library and Museum Building, erected 
at a cost of nearly a million dollars, is a model of 
its kind. The Library contains 130,000 volumes 
and the Museum 219,732 specimens, embracing 
many private collections which have been gathered 
at great expense from all parts of the world. 

Whitefish Bay, four miles north of the city 
limits, is regarded as one of the most beautiful 
spots on Lake Michigan. Here is located the Pabst 
Whitefish Bay Resort which is annually visited by 
hundreds of thousands of Milwaukee people and 
their visitors. Approaching Whitefish Bay is a drive 
of the same name which has become famous for its 




scenic environments. Every afternoon and evening 
during the summer season may be seen along this 
drive hundreds of fashionable equipages, many of 
them en-route to the Country Club, which is half 
way from the city to the bay. Street cars also run 
at short intervals direct to Whitefish Bay. Here 
are served as at no other place in America the 
delicious Whitefish — planked and otherwise. 



^ ^ 



Jones Island, at the mouth of the Milwaukee 
River, is a quaint fishing settlement in much favor 
with those in search of the unique in character and 
customs. The United States Life Saving Station 
occupies an attractive section of the island. 



The City Hall, occupying a commanding position 
in the heart of the city and usually adorned with 
''Welcome" letters for some one or more conven- 
tions, is admired for its architectural beauty. From 
the tower of the building a wonderful panoramic 
view of Milwaukee and vicinity may be obtained. 

The Wells Building, just erected, is regarded as 
one of the handsomest and best arranged office 
structures in America. The two top floors of the 
entire building are occupied by the Milwaukee Ath- 
letic Club which has a full quota of one thousand 
members. One floor and part of the basement is 
devoted to athletics and baths while another floor is 
reserved for social purposes. 

Milwaukee is contiguous to many inland summer 
resorts which afford pleasant trips to summer 
tourists and residents. A trip to any one of them 
during the day and returning in time for dinner and 
the cool, refreshing nights that Milwaukee alone en- 
sures is a source of changing scene and much delight. 

All points in and about Milwaukee are easily 
accessible by reason of the splendid street railway 
system, operated by the Milwaukee Electric Railway 
and Lighting Company. It is no idle boast to say 
that in its construction, equipment and operation, 
the street railway system of Milwaukee is the best 
in the world. It embraces about two hundred and 
fifty miles of track, one-half of which is within the 
city limits of Milwaukee, the remainder reaching 
suburban points such as Cudahy, South Milwaukee, 
Racine and Kenosha on the south ; Wauwatosa, 
West Allis, Waukesha and Waukesha Beach on the 
west ; and North Milwaukee and Whitefish Bay to 
the north. The universal system of transfers pre- 
vails in the city limits and between the hours of 5 
and 8:30 A. M. and 5 and 7 P. M., commutation 
tickets are sold at special rates for the accommoda- 
tion of the laboring classes. 




[ 



Hotels ftf Milwavkcc 



1 




HOTEL PFISTER. 




ST. CHARLES HOTEL. 



^.«'.V-^^Mff 







'^ .^sl^ 



PLANKINTON HOUSE. 




KIRBY HOUSE. 




HOTEL BLATZ. 




REPUBLICAN HOUSE. 




HOTEL ATLAS. 




DAVIDSON HOTEL. 




SCHLITZ HOTEL. 



r'OV !n 



1Qf>5 




A FEW FACTS AND FIGURES. 

^■■■■^ILWAUKEE has a population of 300,000. 
I J^JK I Milwaukee is the greatest manufact- 
I J. ▼-■. I uring city of its size in America. 
^■■■B Milwaukee offers better opportunities 
to manufacturers seeking new locations than can be 
found anywhere else in this country. In 1901 
the city's manufactured products were worth 
$200,438,786. 

There were employed in Milwaukee factories in 
1901 73,000 operatives, to whom were paid wages 
aggregating $37,000,000. 

Milwaukee's wholesale trade exceeds $300,000,- 
000 annually. 

More working people own their homes in Mil- 
waukee than in any other cities. 

There are fewer labor disturbances in Milwaukee 
than in any other city of its size. 

The assessed valuation of the city is $165,224,- 
887 and its bonded debt only $6,075,250. 

Milwaukee owns property valued at $21,092,031. 

Milwaukee has the greatest tanneries and 
breweries in the world. 

Milwaukee has 54 public school buildings worth 
$2,400,000, with several more in process of con- 
struction. 

Milwaukee has seventeen miles of asphalt pave- 
ment, three of brick and two hundred and thirty- 
seven of crushed stone and gravel. 




Bureau o! Information. 



The Citizens' Business League of Mil- 
wauKce is organized to attract to Milwau- 
Kec conventions, great and small, National 
and State, and to exploit the charms of Mil- 
waukee as a summer resort 

A suite of offices is mamtained In the 
Sentinel Building, where may be found full 
mformation concerning the City, its pleasure 
spots, its adjacent summer resorts, its in- 
dustries—in fact everything relative to Mil- 
waukee that an mtending visitor or mvestor 
might desire for personal information. 

All data of every kmd will be gladly 
supplied for the asKing. 

Keep this little booklet and consult it 
when you are planning a pleasure trip. If 
you desire any special information regard- 
ing routes to the City, hotek, rates, etc., call 
at or address 

Citizens' Business League, 

40 Sentinel Bvildmg, 
MILWAUKEE, WISCONSIN. 



LIBRARY OF CONGRESS 



016 091 803 2 



BRIGHT 



^TW»0CS] j'r^i7 jC0UHCI|.> 10 



